National Mammography Day takes place on October 21, 2016. The day serves as a reminder to all women that the best defense against breast cancer is early detection. The American Cancer Society suggests that women who are at average risk of breast cancer should begin regular mammograms at age 45. According to Nielsen Scarborough MARS, only slightly over half (54%) of women age 45 or older have received a mammogram in the past year. And many DMAs fall below that threshold, illustrating a need for even greater awareness and education in those geographic areas. The following list outlines the markets measured by Scarborough with the lowest penetration of women 45+ who have had a mammogram in the past year.
Source: Nielsen Scarborough USA+ Mars Module Release 1 2016
Ranking Methodology= Market rankings are based off the 77 DMA’s (Designated Market Area) measured in Nielsen Scarborough’s USA+ databases.