Good things come to those who wait. And this is certainly true for the millions of Americans who wait each year until after Thanksgiving to tackle the task of holiday shopping. Black Friday, Cyber Monday (and more recently, Small Business Saturday) have become synonymous with one thing: shopping deals! So with the holiday shopping frenzy ready to kick off in a few days, and millions of adults across the country gearing up to scour aisles, catalogs, storefronts and websites in search of the best bargains, Nielsen Scarborough has listed the Top 10 markets where advertisers are most likely to find these Deal Seekers*.
Source: Nielsen Scarborough USA+ Release 1 2016
Ranking Methodology= Market rankings are based off the 77 DMA’s (Designated Market Area) measured in Nielsen Scarborough’s USA+ databases.