Even as the audiences for digital platforms continue to grow, readership of the printed newspaper is still strong. In print and online, newspaper media remain an engaging and powerful way to reach consumers. When showcasing newspaper readership in your market, it is important to illustrate the powerful role that print plays in the mix, while continuing to feature the key demographic and consumer behavior attributes of the total audience — in print and online.
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Base = U.S. adults who read a newspaper in print, visited a newspaper website or read a newspaper on a mobile device (cume Sunday any newspaper, cume Daily any newspaper, cume Saturday any newspaper, any newspaper website past 30 days, used mobile device to read newspaper past 30 days)
Source: Nielsen Scarborough 2016 USA + Release 1 Current for by platform, total for demographics.