Nielsen Scarborough Political Pairings E-Book

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The changing media landscape has made it more challenging than ever for campaigns to get the right message to the right audience on the right platform.  Efficient and effective media planning and placement requires a customized approach especially for voter segments who promise to be key to the elections.

Our Political Pairings e-book examines several voter segments in an effort to assist campaigns, consultants and agencies in understanding more about  which media strategies will encourage these segments to vote at the polls.

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