Nielsen Scarborough Market Ranker – Stress and Taxes

April is Stress Awareness Month.  A time when healthcare professionals across the United States join forces to increase public awareness about the causes and cures of modern day stress.  And it just so happens that tax season, one of the most stressful times of year, also coincides with the month of April. But taxes and stress do not always go hand in hand in all areas of the country.

Nielsen Scarborough ranked the top markets for households that used a tax preparation service in the past year and said they are “not very stressed” and found that Green Bay, WI ranks at the top of the list.  Let’s take a look at Green Bay and see if we can learn what other behaviors and lifestyle characteristics might be lending to their stress-free lives.

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Source: Nielsen Scarborough USA+ Release 2, 2016

Market list based on the 77 DMAs available in the Scarborough USA+ database

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