Nielsen Scarborough Market Ranker – NCAA Men’s Tournament

Now that Selection Sunday has come and gone, brackets are being filled out by college basketball fans and non-fans alike.  Bracketologists all have their preferred methods of choosing which team they think will advance, from analyzing an overall win/loss record, picking the team with the better mascot or even choosing based on team colors.  Villanova, Kansas, North Carolina and Gonzaga all nabbed #1 seeds.  Nielsen Scarborough has analyzed other areas in which adults in these home DMAs are #1.

Market Ranker - NCAA Men's Tournament3-14-17

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Source: Nielsen Scarborough USA+ 2016 Release 2

Market list based on the 77 DMAs available in the Scarborough USA+ database

 

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