Now that Selection Sunday has come and gone, brackets are being filled out by college basketball fans and non-fans alike. Bracketologists all have their preferred methods of choosing which team they think will advance, from analyzing an overall win/loss record, picking the team with the better mascot or even choosing based on team colors. Villanova, Kansas, North Carolina and Gonzaga all nabbed #1 seeds. Nielsen Scarborough has analyzed other areas in which adults in these home DMAs are #1.
Source: Nielsen Scarborough USA+ 2016 Release 2
Market list based on the 77 DMAs available in the Scarborough USA+ database