New Orleans is best known for its history, cuisine, music and annual celebrations, most notably Mardi Gras. But did you know that The Big Easy also ranks number one for many other behaviors and activities? To celebrate the kick-off of Mardi Gras, Nielsen Scarborough is highlighting the categories – including lifestyle, food, beverage, sports and retail – where New Orleans is the top ranked DMA (Designated Market Area) in the United States.
Source: Nielsen Scarborough USA+ 2016 Release 1
Market list based on the 77 DMAs available in the Scarborough USA+ database