Milwaukee Tops for Fantasy Sports

With the NFL season on the horizon, fantasy football players around the country are starting to look at stats, depth charts and injury reports to prepare for their drafts.  In this article, Scarborough Sports Marketing takes a detailed look at who the fantasy sports player is in the U.S.

Of total internet users, four percent get involved and play fantasy sports (past 30 days).  The fantasy sports player is essentially a young, well-educated malewith a full time job, high income and kids at home.  Specifically, compared to all internet users, online fantasy sports players are 42 percent more likely to have a household income of $100,000 or more (median income = $78,900), 33 percent more likely to have two or more kids at home, 156 percent more likely to be men 21-34 and 25 percent more likely to have a college degree.

Not surprisingly, the top markets where these players live are also strong NFL markets or regions.  Whereas four percent of total internet users play fantasy sports, eight percent of total internet users in Pittsburgh do, the number one market in the U.S.  The markets that fill out the top five for playing fantasy sports online are Milwaukee (8%), Denver (7%), Providence (7%) and Green Bay (7%).

It only makes sense that these players are well connected, and the numbers certainly bear witness. A whopping 73 percent of fantasy sports players visited espn.com compared to 17 percent of total online adults.  Similarly, fantasy sports players are 26 percent more likely to engage in social networking online and 72 percent more likely to social network via their smartphones.  These players like to talk about their fantasy draft and leagues in real time, as 20 percent use Twitter (vs. 8% of total adults).

And what kind of food and drink will be present at these fantasy drafts?  Big surprise here, as fantasy sports players have dominant numbers for pizza and beer.  In the past 30 days, they are 28 percent more likely to have consumed frozen pizza at home and 59 percent more likely to have visited or ordered from a pizza restaurant.  And they don’t discriminate when it comes to beer consumption, as 49 percent drank domestic light beer in the past 30 days, 42 percent drank domestic regular beer, 39 percent drank imports and 13 percent drank microbrews.  All of those numbers are at least 70 percent more likely than total internet users.

Good luck in your draft!

SOURCE:  Scarborough USA+ Study, Release 1, 2012

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