Scarborough has been providing insights into the elusive Millennial* generation in the 18-29 year old age range in a series of new analyses. While our complimentary study uncovered Millennials’ unique media trends and our Dialog article focused on finance and spending, this infographic uncovers the attitudes that motivate the purchasing decisions and lifestyle behaviors of the 20 percent of American adults who are Millennials.
To view the infographic in its entirety, click here.
SOURCE: Scarborough USA+ Study, Release 1, 2012-Scarborough/GfK MRI Attitudinal Insights Data
*Scarborough defines the different American generations as Millennials (age 18-29), Generation X (30-44), Baby Boomers (45-64) and the Silent Generation (65+).
For more data and insights into Millennnials, email us today!