How has usage of media shifted as the country becomes more technologically savvy and socially inclined? In a new infographic, Scarborough illustrates the ways media consumption has evolved due to increased internet access, the narrowing of the age gap in usage across media platforms and the way geography influences media orientation.
This infographic explains how these seismic shifts reflect an evolving balance of cross-platform media usage. Click here to download the infographic in its entirety.
SOURCE: Scarborough USA+ Study, Release 2, 2012
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