How can you tell the local story of how online media consumption has evolved over the past few years? In this new infographic, Scarborough illustrates how identifying the top local markets in key areas of online media can help paint a picture of national trends. But what happens when an intriguing pattern emerges? How can marketers narrow their focus, using layers of data to reach audiences and consumers more efficiently?
Click here to download the infographic in its entirety.
SOURCE: Scarborough USA+ Study, Release 2, 2012
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