Building Loyalty Among Millennial Hotel Guests

The meteoric rise of shared economy options in the hotel industry has intensified the efforts of  many hotel chains when it comes to gaining and retaining loyal guests.  According to Nielsen Scarborough, of the over 151 million U.S. adults who stayed at a hotel/motel last year, Millennials accounted for one-third (34%), or more than 52 million, of those overnight guests.  That’s over a million a … [Read more...]

Nielsen Scarborough Top 10: National Mammography Day

National Mammography Day takes place on October 21, 2016.  The day serves as a reminder to all women that the best defense against breast cancer is early detection.  The American Cancer Society suggests that women who are at average risk of breast cancer should begin regular mammograms at age 45.  According to Nielsen Scarborough MARS, only slightly over half (54%) of women age 45 or older have … [Read more...]

Hispanic Millennial Voters: Digitally Driven But Media Diverse

The number of Hispanic voters continues to grow.  Since the last presidential election their ranks have grown by nearly 3 million with Hispanic Millennial Voters making up a large proportion (40%) of the 19 million registered Latino voters.  Representing nearly 8 million of the registered voter population, the Hispanic Millennial Voter segment accounts for the largest growth sector among Hispanic … [Read more...]

Creating the Perfect Combo: QSR And Location-Based Advertising

The heavy saturation of the quick service restaurant (QSR) industry requires brands to be proactive and innovative when trying to attract customers.  Mobile advertising is a key way to reach customers who frequently visit their locations.  While many QSRs currently use geo-targeting to send mobile ads to potential customers in a designated range around a location, creating advertising that will … [Read more...]

What Motivates The Organic Mind?

According to the Organic Trade Association, organic product sales reached $43 billion in 2015. With an increase of almost 11%, nearly 3 times the growth of the overall food market, the industry has experienced double digit growth for the past four years. More than 50 million, or 1 in 5 persons, regularly buy organic food.  What is fueling this growth? Nielsen Scarborough examined the Organic Food … [Read more...]

Hitting a “Media” Home Run With The Non-Collegiate White Male Voter

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong.   Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.  In this third article of our 2016 key voter segment series, we’ll focus on examining the media habits of the Non-Collegiate … [Read more...]

HIT A WINNER WITH ECO-FRIENDLY TENNIS FANS AT THIS YEAR’S U.S. OPEN

The U.S. Open, the final grand slam major tournament of the year, is historically the highest attended and arguably most coveted event in professional tennis.  And this year, the stakes have only gotten higher, with the tournament offering the richest purse in tennis history, a whopping $46.3 million in total prize compensation!  The U.S. Open provides a huge platform for eco-friendly brands and … [Read more...]

Top Ten: Fantasy Sports Podcasts Listeners

The countdown is on for the 2016 NFL season which begins on Thursday, September 8th.   As football fans prepare to cheer on their favorite professional teams, many are also preparing to build their own fantasy leagues.  To build a winning fantasy team, armchair coaches must do their research and this season podcasters have been one of the first to provide information and predictions on which … [Read more...]

Back to School Shopping: What Retailers Need to Know About Busy Parents

As the Back to School shopping season kicks off it’s important for retailers to understand who their customers are and how they shop in order to create a positive shopping experience.  Retailers need to understand that not all shoppers are alike and cater the customer experience toward specific shopping segments.  “Busy Parents*”, parents with children under the age of 18 who agree “I am so busy, … [Read more...]

Online Categories Achieving Generational Parity

People don’t often think about how frequent they go online.  For most persons, it has become an integrated, necessary part of everyday life.  Today, 84% of adults access the internet monthly and while there is still a slightly younger age skew, we are drawing nearer to the time when there will be little difference among generations for certain online habits and activities.  Except for the Greatest … [Read more...]

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