Hispanic Millennial Voters: Digitally Driven But Media Diverse

The number of Hispanic voters continues to grow.  Since the last presidential election their ranks have grown by nearly 3 million with Hispanic Millennial Voters making up a large proportion (40%) of the 19 million registered Latino voters.  Representing nearly 8 million of the registered voter population, the Hispanic Millennial Voter segment accounts for the largest growth sector among Hispanic … [Read more...]

Media Habits Of The Hispanic Millennial Voter

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and  make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach this key voter segment. This infographic highlights the media habits of the Hispanic … [Read more...]

Nielsen Scarborough Top 10: National Coffee Day

Cappuccino, macchiato, café latte, flat white, long black, red eye, dead eye, Americano or espresso.  There’s no doubt Americans love their coffee, and the types of drinks and variety of beans can make any caffeinated-head swirl.  Each year, September 29th is recognized as National Coffee Day, a day Americans pay homage to that wondrous, little roasted bean that gives us our morning (or … [Read more...]

Creating the Perfect Combo: QSR And Location-Based Advertising

The heavy saturation of the quick service restaurant (QSR) industry requires brands to be proactive and innovative when trying to attract customers.  Mobile advertising is a key way to reach customers who frequently visit their locations.  While many QSRs currently use geo-targeting to send mobile ads to potential customers in a designated range around a location, creating advertising that will … [Read more...]

Nielsen Scarborough Top Ten: Video Game System Ownership

Back in July, Nielsen Scarborough acknowledged Video Games Day by ranking the Top 10 markets with the highest penetration of Mobile Gamers (those who played or downloaded games on their smartphone or tablet in the past 30 days).  Well, lucky gamers, you get to celebrate two separate gaming holidays!  That’s because each year, September 12th is recognized in the gaming world as National Video Games … [Read more...]

What Motivates The Organic Mind?

According to the Organic Trade Association, organic product sales reached $43 billion in 2015. With an increase of almost 11%, nearly 3 times the growth of the overall food market, the industry has experienced double digit growth for the past four years. More than 50 million, or 1 in 5 persons, regularly buy organic food.  What is fueling this growth? Nielsen Scarborough examined the Organic Food … [Read more...]

Hitting a “Media” Home Run With The Non-Collegiate White Male Voter

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong.   Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.  In this third article of our 2016 key voter segment series, we’ll focus on examining the media habits of the Non-Collegiate … [Read more...]

Media Habits Of The Non-Collegiate White Male

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong.   Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.  This infographic highlights the media habits of the Non-Collegiate White Male Voter to show which media strategies might be … [Read more...]

HIT A WINNER WITH ECO-FRIENDLY TENNIS FANS AT THIS YEAR’S U.S. OPEN

The U.S. Open, the final grand slam major tournament of the year, is historically the highest attended and arguably most coveted event in professional tennis.  And this year, the stakes have only gotten higher, with the tournament offering the richest purse in tennis history, a whopping $46.3 million in total prize compensation!  The U.S. Open provides a huge platform for eco-friendly brands and … [Read more...]

Top Ten: Fantasy Sports Podcasts Listeners

The countdown is on for the 2016 NFL season which begins on Thursday, September 8th.   As football fans prepare to cheer on their favorite professional teams, many are also preparing to build their own fantasy leagues.  To build a winning fantasy team, armchair coaches must do their research and this season podcasters have been one of the first to provide information and predictions on which … [Read more...]

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