National Iced Tea Day is celebrated annually on June 10th. It's no surprise we have a day dedicated to this refreshing beverage as American's have a long history with tea. Our history with this beverage goes back to the Boston Tea Party in 1773, one of this country’s most notable political protests. On December 16th of that year, three hundred forty-two chests of tea were thrown into Boston … [Read more...]
Buying a Mother’s Day present can be a difficult task. Many retailers set up displays or run promotions for “gifts Mom will love”, but not all Moms are the same. Taking Mom’s lifestyle characteristics into account when shopping for a gift is a great way to ensure you deliver the gift your Mom will most appreciate. Nielsen Scarborough analyzed three types of Moms, ranking where these Mom’s live, … [Read more...]
Break out the fancy hats, mint juleps and bourbon flavored everything, the greatest two minutes in sports is upon us. The 143rd running of The Kentucky Derby takes place this Saturday, May 5th, at Churchill Downs in Louisville, Kentucky. Nielsen Scarborough ranked the top ten DMAs where horse racing fans reside and Louisville isn’t just in it for the party, it’s the #1 DMA in the U.S. for adults … [Read more...]
April is Stress Awareness Month. A time when healthcare professionals across the United States join forces to increase public awareness about the causes and cures of modern day stress. And it just so happens that tax season, one of the most stressful times of year, also coincides with the month of April. But taxes and stress do not always go hand in hand in all areas of the country. Nielsen … [Read more...]
Last November the Chicago Cubs triumphantly beat the Cleveland Indians to win their first World Series title in over 100 years and end the longest World Series championship drought in history. In addition to being the defending champions of Major League Baseball, Chicago is the top market for many other behaviors and activities. As the Major League Baseball season kicks off this weekend, Nielsen … [Read more...]
International Women’s Day takes place every year on March 8th. This year’s theme of #BeBoldForChange is a call for action to help forge a more gender inclusive world. It’s a perfect opportunity for women to volunteer their time and talents to support organizations focused on women’s issues such as income inequality, education, domestic abuse and equal rights. Since change begins from the ground … [Read more...]
Every year the Oscars brings out film buffs, fashionistas and critics to watch celebrities parade the red carpet in anticipation of bringing home one of the most coveted awards among their peers. Viewers at home have many reasons for watching as well, but even if for just the sheer entertainment value, it's hard not to get caught up in the fanfare and have a few favorites you are rooting for to … [Read more...]
Even as the audiences for digital platforms continue to grow, readership of the printed newspaper is still strong. In print and online, newspaper media remain an engaging and powerful way to reach consumers. When showcasing newspaper readership in your market, it is important to illustrate the powerful role that print plays in the mix, while continuing to feature the key demographic and consumer … [Read more...]
New Orleans is best known for its history, cuisine, music and annual celebrations, most notably Mardi Gras. But did you know that The Big Easy also ranks number one for many other behaviors and activities? To celebrate the kick-off of Mardi Gras, Nielsen Scarborough is highlighting the categories - including lifestyle, food, beverage, sports and retail - where New Orleans is the top ranked DMA … [Read more...]
Valentine’s Day is quickly approaching, leaving singles across the country with little time to find their sweetheart. Luckily, the weekend has arrived, giving singles plenty of opportunity to meet their potential match while they eat, play or shop. To give singles some ideas on where they might find their love connection, Nielsen Scarborough ranked the top markets for single (never married) men … [Read more...]
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