Hitting A Home Run On The Field And At The Ticket Office

While much of the country continues to see winter weather, the calendar has flipped to March and from Florida to Arizona the distinctive crack of wooden bats on leather baseballs signals the coming of spring for sports fans. Last season the Houston Astros came out of nowhere to make the playoffs , the New York Mets and Chicago Cubs dueled it out for the National League championship, the Kansas … [Read more...]

Women Bikers Are Not “Daughters Of Anarchy”

75 years ago an iconic image was born as Rosie the Riveter became the face of women who were leaving stereotypes and strict gender roles behind as they took to factories and shipyards to assume traditionally “male roles” during World War II. This year also marks the 75th anniversary of another iconic event, the traditionally male dominated Daytona Beach Bike Week where women will continue to break … [Read more...]

Who Has The “Home Court Advantage” In The 2016 NBA All-Star Game?

On February 14, 2016 NBA history will be made. For the first time in 65 years the NBA All-Star game is leaving the United States and heading north of the border to Toronto. The NBA has long been a league with international diversity among its players, and that was reflected in this year’s team roster. Among the leading elected players, in both conferences and at every position, there were no less … [Read more...]

Super Bowl 50: Why America’s Big Game Scores A Touchdown With Major Advertisers

The Super Bowl is the crown jewel of the American sports calendar. This year’s 50th anniversary match-up between the Carolina Panthers and Denver Broncos promises to deliver a robust audience where advertisers scramble for the limited advertising opportunities during the game. Given advertisers have a variety of sports and entertainment advertising options, what is it about the Super Bowl audience … [Read more...]

BCS National Championship Delivers a Win-Win With Viewers

Only a few more days until the BCS National Championship game where Clemson will take on Alabama for the crown title of college football. While college football fans are busy making plans to view Monday’s game, marketers have been planning their advertising strategies for months. The question is, will those strategies pay off? BCS game viewers offer substantial revenue potential for … [Read more...]

Female Fans Line Up As NFL Season Kicks Off

With the NFL season set to kick off fans in local markets are eagerly awaiting to rally and show support around their home teams. The opener between the New England Patriots v.s. Pittsburgh Steelers is sure to give fans around the country a taste of what they can look forward to in their local markets this Sunday. With female fans having an increasing impact on NFL marketing efforts, Nielsen … [Read more...]

Millennials Like Fitness Served with Technology & Celebrity

CrossFit, P90X, HIIT, and Body Weight Training are just a few of the 2014 fitness trends for 2014, according to the American College of Sports Medicine.  And America’s Millennials, defined  by Scarborough as U.S. adults ages 18-29, are 19 percent more likely than the average person to belong to a gym and are no doubt sweating it out to any number of trendy exercise programs. But, as with … [Read more...]

The Super Bowl of Brands

We know that the Super Bowl™ is television’s big night of the year, delivering a huge audience. We also know that the viewing of commercials is as much an American tradition as having beer and snacks during the game. But what we sometimes know less about is how the two perspectives collide. Enter Scarborough with sports statistics to share the brand side of the Super Bowl story. Featuring many of … [Read more...]

U.S. Open Fans Have Diverse Tastes and Potential for Social Activity

The U.S. Open® has turned Flushing Meadows, Queens into a epicenter of athletes, celebrities and fans. Scarborough examined U.S. Open Fans, defined as adults ages 18+ who watched the U.S. Open tennis games in the past 12 months. This group makes up 12 percent of the  U.S. population with the most living in Florida and New York (see chart below). Also, they are 61 percent more likely than the … [Read more...]

Scarborough Sports Fan Rankings: Packers Continue Their Reign

If you have spent time in the state of Wisconsin, you know how the Green Bay Packers® dominate the hearts and minds of folks in America’s Dairyland. Scarborough Sports backs up this observation with our local market insights. When defining a fan, Scarborough uses a combination of adults in a market who have watched a team on television, attended a game in person, or listened to a game on the … [Read more...]




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