Nielsen Scarborough Market Ranker – NCAA Men’s Tournament

Now that Selection Sunday has come and gone, brackets are being filled out by college basketball fans and non-fans alike.  Bracketologists all have their preferred methods of choosing which team they think will advance, from analyzing an overall win/loss record, picking the team with the better mascot or even choosing based on team colors.  Villanova, Kansas, North Carolina and Gonzaga all nabbed … [Read more...]

It’s The Most Wonder “Bowl” Time Of The Year!

To the millions of adults around the country, the holiday season means taking a break from school and work and spending time with loved ones.  It also signifies the college football season finale with some of the best, most exciting match-ups of the year. Bowl season is the last chance for college football fans to get their fill of collegiate pigskin before the season ends.  With sponsorship … [Read more...]

The 12th Woman: College Football’s Avid Female Fans

With the college football season underway, rivalries are taking place off the field among family, friends and coworkers.  The trash-talking, however, may not be isolated to men as one out of every three avid college football fans* are women.  Nielsen Scarborough analyzed the avid female college football fan to provide key sponsor category insights into this important consumer segment as well as to … [Read more...]

Hitting a “Media” Home Run With The Non-Collegiate White Male Voter

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong.   Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.  In this third article of our 2016 key voter segment series, we’ll focus on examining the media habits of the Non-Collegiate … [Read more...]

HIT A WINNER WITH ECO-FRIENDLY TENNIS FANS AT THIS YEAR’S U.S. OPEN

The U.S. Open, the final grand slam major tournament of the year, is historically the highest attended and arguably most coveted event in professional tennis.  And this year, the stakes have only gotten higher, with the tournament offering the richest purse in tennis history, a whopping $46.3 million in total prize compensation!  The U.S. Open provides a huge platform for eco-friendly brands and … [Read more...]

Top Ten: Fantasy Sports Podcasts Listeners

The countdown is on for the 2016 NFL season which begins on Thursday, September 8th.   As football fans prepare to cheer on their favorite professional teams, many are also preparing to build their own fantasy leagues.  To build a winning fantasy team, armchair coaches must do their research and this season podcasters have been one of the first to provide information and predictions on which … [Read more...]

Indianapolis 500 Delivers a Loyal, Patriotic Audience

As Memorial Day approaches many homes will hang their American flag to honor those who served and show gratitude towards our current armed forces. Memorial Day often means cookouts, the beginning of summer, and for many Americans, the Indianapolis 500. Nielsen Scarborough took a closer look at the Indianapolis 500 viewer and found an especially patriotic and loyal audience. Almost all, 82%, of … [Read more...]

Spirits Are High But Wine Wins With Kentucky Derby Viewers

Fanfare around the mint julep, a bourbon based cocktail, has strong ties to the Kentucky Derby. In addition to the Churchill Downs, parties hosted on race day at bars and homes will most likely be serving up this signature drink. But is bourbon really the alcohol that resonates with Derby viewers of drinking age year round or is this liquor just a one trick pony to keep spirits high during what is … [Read more...]

NCAA Tournament Sponsorship Offers A Slam Dunk

Each March, the NCAA stages its college basketball tournament, culminating in three weeks of basketball “madness.” Fans throughout the country watch wall-to-wall coverage of the games as the initial field of 68 teams is whittled down to the Sweet Sixteen, the Elite Eight, and then the Final Four. While office pool brackets may be good for nothing but confetti at this point, fans of the NCAA … [Read more...]

Hitting A Home Run On The Field And At The Ticket Office

While much of the country continues to see winter weather, the calendar has flipped to March and from Florida to Arizona the distinctive crack of wooden bats on leather baseballs signals the coming of spring for sports fans. Last season the Houston Astros came out of nowhere to make the playoffs , the New York Mets and Chicago Cubs dueled it out for the National League championship, the Kansas … [Read more...]

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