Nielsen Scarborough Top Ten: Film Fanatics

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Every year the Oscars brings out film buffs, fashionistas and critics to watch celebrities parade the red carpet in anticipation of bringing home one of the most coveted awards among their peers. Viewers at home have many reasons for watching as well, but even if for just the sheer entertainment value, it's hard not to get caught up in the fanfare and have a few favorites you are rooting for to … [Read more...]

Nielsen Scarborough Market Ranker – It’s Best in The Big Easy

It's Best in The Big Easy

New Orleans is best known for its history, cuisine, music and annual celebrations, most notably Mardi Gras.  But did you know that The Big Easy also ranks number one for many other behaviors and activities? To celebrate the kick-off of Mardi Gras, Nielsen Scarborough is highlighting the categories - including lifestyle, food, beverage, sports and retail - where New Orleans is the top ranked DMA … [Read more...]

Nielsen Scarborough Top Ten – Valentine’s Day

Valentine's Day - Singles

Valentine’s Day is quickly approaching, leaving singles across the country with little time to find their sweetheart.  Luckily, the weekend has arrived, giving singles plenty of opportunity to meet their potential match while they eat, play or shop.  To give singles some ideas on where they might find their love connection, Nielsen Scarborough ranked the top markets for single (never married) men … [Read more...]

Giving Back On #GivingTuesday

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Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. #GivingTuesday harnesses the power of social media and the generosity of people around the world to bring about real change in their communities. It brings together the collective power of a unique blend of partners, nonprofits, civic … [Read more...]

Nielsen Scarborough Top 10 – Deal Seekers

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Good things come to those who wait.  And this is certainly true for the millions of Americans who wait each year until after Thanksgiving to tackle the task of holiday shopping.  Black Friday, Cyber Monday (and more recently, Small Business Saturday) have become synonymous with one thing: shopping deals!  So with the holiday shopping frenzy ready to kick off in a few days, and millions of adults … [Read more...]

Nielsen Scarborough Top 10 – Veterans Day

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On the 11th hour of the 11th day of the 11th month of 1918, major hostilities of World War I were formally ended and the Armistice with Germany went into effect.  To remember and honor all those who have served in the U.S. Armed Forces, each year on November 11th Americans across the country observe Veterans Day.  In honor of those who proudly and bravely serve this great country, Nielsen … [Read more...]

Nielsen Scarborough Top 10: National Mammography Day

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National Mammography Day takes place on October 21, 2016.  The day serves as a reminder to all women that the best defense against breast cancer is early detection.  The American Cancer Society suggests that women who are at average risk of breast cancer should begin regular mammograms at age 45.  According to Nielsen Scarborough MARS, only slightly over half (54%) of women age 45 or older have … [Read more...]

The 12th Woman: College Football’s Avid Female Fans

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With the college football season underway, rivalries are taking place off the field among family, friends and coworkers.  The trash-talking, however, may not be isolated to men as one out of every three avid college football fans* are women.  Nielsen Scarborough analyzed the avid female college football fan to provide key sponsor category insights into this important consumer segment as well as to … [Read more...]

Nielsen Scarborough Top 10: National Coffee Day

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Cappuccino, macchiato, café latte, flat white, long black, red eye, dead eye, Americano or espresso.  There’s no doubt Americans love their coffee, and the types of drinks and variety of beans can make any caffeinated-head swirl.  Each year, September 29th is recognized as National Coffee Day, a day Americans pay homage to that wondrous, little roasted bean that gives us our morning (or … [Read more...]

Nielsen Scarborough Top Ten: Video Game System Ownership

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Back in July, Nielsen Scarborough acknowledged Video Games Day by ranking the Top 10 markets with the highest penetration of Mobile Gamers (those who played or downloaded games on their smartphone or tablet in the past 30 days).  Well, lucky gamers, you get to celebrate two separate gaming holidays!  That’s because each year, September 12th is recognized in the gaming world as National Video Games … [Read more...]

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