Nielsen Scarborough Market Ranker – NCAA Men’s Tournament

Now that Selection Sunday has come and gone, brackets are being filled out by college basketball fans and non-fans alike.  Bracketologists all have their preferred methods of choosing which team they think will advance, from analyzing an overall win/loss record, picking the team with the better mascot or even choosing based on team colors.  Villanova, Kansas, North Carolina and Gonzaga all nabbed … [Read more...]

Nielsen Scarborough Top 10: International Women’s Day

International Women’s Day takes place every year on March 8th.  This year’s theme of #BeBoldForChange is a call for action to help forge a more gender inclusive world.  It’s a perfect opportunity for women to volunteer their time and talents to support organizations focused on women’s issues such as income inequality, education, domestic abuse and equal rights.  Since change begins from the ground … [Read more...]

Nielsen Scarborough Top Ten: Film Fanatics

Every year the Oscars brings out film buffs, fashionistas and critics to watch celebrities parade the red carpet in anticipation of bringing home one of the most coveted awards among their peers. Viewers at home have many reasons for watching as well, but even if for just the sheer entertainment value, it's hard not to get caught up in the fanfare and have a few favorites you are rooting for to … [Read more...]

Nielsen Scarborough Market Ranker – It’s Best in The Big Easy

New Orleans is best known for its history, cuisine, music and annual celebrations, most notably Mardi Gras.  But did you know that The Big Easy also ranks number one for many other behaviors and activities? To celebrate the kick-off of Mardi Gras, Nielsen Scarborough is highlighting the categories - including lifestyle, food, beverage, sports and retail - where New Orleans is the top ranked DMA … [Read more...]

Nielsen Scarborough Top Ten – Valentine’s Day

Valentine’s Day is quickly approaching, leaving singles across the country with little time to find their sweetheart.  Luckily, the weekend has arrived, giving singles plenty of opportunity to meet their potential match while they eat, play or shop.  To give singles some ideas on where they might find their love connection, Nielsen Scarborough ranked the top markets for single (never married) men … [Read more...]

Giving Back On #GivingTuesday

Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. #GivingTuesday harnesses the power of social media and the generosity of people around the world to bring about real change in their communities. It brings together the collective power of a unique blend of partners, nonprofits, civic … [Read more...]

Nielsen Scarborough Top 10 – Deal Seekers

Good things come to those who wait.  And this is certainly true for the millions of Americans who wait each year until after Thanksgiving to tackle the task of holiday shopping.  Black Friday, Cyber Monday (and more recently, Small Business Saturday) have become synonymous with one thing: shopping deals!  So with the holiday shopping frenzy ready to kick off in a few days, and millions of adults … [Read more...]

Nielsen Scarborough Top 10 – Veterans Day

On the 11th hour of the 11th day of the 11th month of 1918, major hostilities of World War I were formally ended and the Armistice with Germany went into effect.  To remember and honor all those who have served in the U.S. Armed Forces, each year on November 11th Americans across the country observe Veterans Day.  In honor of those who proudly and bravely serve this great country, Nielsen … [Read more...]

Nielsen Scarborough Top 10: National Mammography Day

National Mammography Day takes place on October 21, 2016.  The day serves as a reminder to all women that the best defense against breast cancer is early detection.  The American Cancer Society suggests that women who are at average risk of breast cancer should begin regular mammograms at age 45.  According to Nielsen Scarborough MARS, only slightly over half (54%) of women age 45 or older have … [Read more...]

The 12th Woman: College Football’s Avid Female Fans

With the college football season underway, rivalries are taking place off the field among family, friends and coworkers.  The trash-talking, however, may not be isolated to men as one out of every three avid college football fans* are women.  Nielsen Scarborough analyzed the avid female college football fan to provide key sponsor category insights into this important consumer segment as well as to … [Read more...]

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