Nielsen Scarborough Sales Manager Toolkit: Highlight The Strength Of Newspaper’s Total Audience In Your Market

Even as the audiences for digital platforms continue to grow, readership of the printed newspaper is still strong.  In print and online, newspaper media remain an engaging and powerful way to reach consumers.  When showcasing newspaper readership in your market, it is important to illustrate the powerful role that print plays in the mix, while continuing to feature the key demographic and consumer … [Read more...]

Sales Manager Toolkit: Showcase Your Online Shopping Audience This Holiday Season

With 2014 Cyber Monday spending reaching record numbers, the importance of positioning your audience as active online shoppers is critical for increasing your revenue in the 2015 Holiday shopping season. The goal is to prove the influence of your digital shoppers, as well as to help your potential advertisers better understand your audience’s social media activity. This edition of the Scarborough … [Read more...]

Sales Manager Toolkit: Illustrate Spending Power

The value of your audience takes a whole new meaning when using Nielsen Scarborough’s spending questions. Scarborough's tools provide simple approaches to find the mean, median, and total dollars spent for dozens of categories in the database. This edition of Scarborough’s Sales Manager Toolkit uses the grocery category to focus on the power of illustrating the revenue your audience can bring to a … [Read more...]

Sales Manager Toolkit: Securing Political Advertising Revenue

The 2012 election season is noted as the most expensive in history. What does this mean for the 2016 season and how will you secure your political advertising revenue? Advertisers and media planners/buyers use different media platforms to deliver messages – whether it’s TV, radio, online, out of home, print or email. Determining which platforms reach which voters is an ongoing discussion. As the … [Read more...]

Sales Manager Toolkit: Show the Strengths of All Dayparts

Focusing on the strengths of  traditionally stronger dayparts can lead to overlooking the strengths of those that appear to offer less reach. This edition of Scarborough’s Sales Manager Toolkit focuses on understanding and profiling  audiences across both “desirable” and “less desirable” dayparts in order to maximize your revenue across the day. Analyzing the quick service restaurant (QSR) … [Read more...]

Sales Manager Toolkit: Scarborough Has You Covered With Obamacare Marketing Insights

Obamacare has arrived and it’s clear that there are new consumer healthcare marketing opportunities at hand. Insurers know this, and are no doubt executing strategic marketing accordingly. Want to connect with these new ad dollars? Scarborough has you covered in growing your healthcare revenue with in-depth insights on American attitudes and healthcare usage as outlined in the one-sheet example … [Read more...]

Sales Manager Toolkit: Give the Gift of a Targeted Consumer Group this Holiday Season

WAAA Delivers the Perfect Holiday Package Finding new ways to portray your audience as active consumers can sometimes seem like a daunting and repetitive task. Demographics, audience rankers and spending habits have all become standard reporting; however, while these reports are still the cornerstone of crafting a strong story for our audience, it is important to challenge yourself and develop … [Read more...]

Sales Manager Toolkit: The Power of Your Exclusive Audience

We often focus on building our largest possible reach when profiling some of our smaller, niche audiences can prove to be a very telling story.  In this edition of Scarborough’s Sales Manager Toolkit we focus on profiling your exclusive audience. Exclusive audience can have a variety of meanings – exclusive to a major competitor, to all other similar media, to a completely separate media group, … [Read more...]

Sales Manager Toolkit: WAAA’s Audience Shows Back to School Spending Power

Although it seems like the kids just finished the school year, it's already time to start thinking about “Back to School” advertising campaigns. Gone are the simple days of a new pair of sneakers to begin the new year. Now, entire wardrobes, new sporting equipment,  laptops and tablets have become just as prevalent in Back to School shopping. This edition of the Scarborough Sales Manager Toolkit … [Read more...]

Sales Manager Toolkit: Engage with WAAA’s Connected Audience

The words connected and social have become common adjectives when describing today’s consumers. While traditional media vehicles still remain the cornerstone in reaching our audience, it is important to understand the online audience and how we can illustrate their value to clients in the ever-changing media landscape. Scarborough continues to capture this evolving group and has recently added … [Read more...]

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