Finding the Domestic New Vehicle Consumer

Successful automotive marketing campaigns rely on a balance between national-level brand building strategies and local market dealer-level tactical implementation. This automotive consumer report from Scarborough helps better understand today’s Domestic New Vehicle Owner and this information can be helpful to anyone involved in local advertising sales, as well as manufacturers, marketers, local … [Read more...]

The Road Ahead – Media and Technology In the Car

Although radio remains the king of all in-car media, the in-car media and entertainment landscape is becoming far more complex with myriad new technologies and devices being launched. Scarborough examines the current digital devices and platforms being used in cars and provides an in-depth comparison of music and radio listening options. According to Scarborough: 40 percent of consumers are … [Read more...]

All About the Super Greenies

Everyone seems to be on the green bandwagon in one way or another, yet there is a subset of the eco-friendly population that is setting the landscape for the entire movement. According to Scarborough, five percent of the adult population is “Super Greenies” - those adults who engage in 10 or more green activities, such as recycling, using rechargeable batteries or re-using grocery store bags. … [Read more...]

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