Nielsen Scarborough Political Pairings E-Book

The changing media landscape has made it more challenging than ever for campaigns to get the right message to the right audience on the right platform.  Efficient and effective media planning and placement requires a customized approach especially for voter segments who promise to be key to the elections. Our Political Pairings e-book examines several voter segments in an effort to assist … [Read more...]

Scarborough Gift Guide for Holiday Cheer

Everyone has someone on their list that's difficult to shop for. This year as we head into the holiday season, Scarborough encourages shoppers to think about their gift recipients in terms of consumer groups like Working Moms, Sports Fans, Arts Enthusiasts, Connected Consumers and Status Seekers. To make your holiday shopping easier, we have compiled a  gift guide that provides insight into the … [Read more...]

Ten Ways to Make Smarter Bets on Casino Visitors

  In this new complimentary study and infographic, Scarborough provides an analysis of two different target audiences that are meaningful to the casino industry - adults age 21+ and Casino Visitors (the 34% of adults 21+ who visited a casino in the past 12 months). By upping the ante on your outreach strategy with messaging tailored to the interests, activities and gambling habits of … [Read more...]

Infographic – Raise a Glass to Shaken & Stirred Millennials

How can you ensure your alcoholic beverage marketing plan will have a glass half-full outcome? In a new infographic, Scarborough reveals how to reach the 27 percent of U.S. adults age 21+ who are Shaken and Stirred Millennials - defined as adults age 21 to 34 who say they drink any alcohol. The infographic illustrates where they purchase alcohol and what other activities they engage in, but what … [Read more...]

Infographic – Telling Digital Media’s Local Story

How can you tell the local story of how online media consumption has evolved over the past few years? In this new infographic, Scarborough illustrates how identifying the top local markets in key areas of online media can help paint a picture of national trends. But what happens when an intriguing pattern emerges? How can marketers narrow their focus, using layers of data to reach audiences and … [Read more...]

Infographic – The Changing Media Landscape

How has usage of media shifted as the country becomes more technologically savvy and socially inclined? In a new infographic, Scarborough illustrates the ways media consumption has evolved due to increased internet access, the narrowing of the age gap in usage across media platforms and the way geography influences media orientation. This infographic explains how these seismic shifts reflect an … [Read more...]

Thinking Locally – A Scarborough Infographic Series

As our world becomes more globalized, it is easy to forget that local values and regional flavor and city demographics still matter when planning outreach strategies to target consumers. Scarborough has put together a series of local market research infographics to help brands and marketers think locally, illustrating the differences of opinions, lifestyles and approaches to brand engagement that … [Read more...]

Infographic Inside the Minds of Millennials

Scarborough has been providing insights into the elusive Millennial* generation in the 18-29 year old age range in a series of new analyses. While our complimentary study uncovered Millennials' unique media trends and our Dialog article focused on finance and spending, this infographic uncovers the attitudes that motivate the purchasing decisions and lifestyle behaviors of the 20 percent of … [Read more...]

Millennials are All About the Benjamins

Scarborough has been providing insights into the illusive Millennial* generation in a series of new analyses. Scarborough's complimentary study uncovers Millennials' unique media trends. The below article addresses finance and spending. Stay tuned for more in our series! The downturn of the American economy had a strong impact on the 20 percent of American adults who are Millennials, many of … [Read more...]

Money Management Methods of America’s Superbanked and Unbanked

The American banking industry is subject to many different kinds of consumer trends. In a new complimentary study, Scarborough has identified that 10 percent of American adults are Atypical Bankers – they are either Superbanked or Unbanked. Scarborough defines Superbanked Consumers as U.S. adults who live in a household that has multiple assets accounts at financial institutions. They make up … [Read more...]

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