Salt Lake City is the top local market for Internet Users in the country. Eighty-six percent of adults in this local market went online during the past 30 days, versus 78 percent of total adults. Given this tech prowess, Scarborough profiled the Internet habits and mobile behaviors of Salt Lake City adults. The analysis examines new data that highlights Internet usage by device and mobile habits … [Read more...]
People who drive more than 200 miles a week (Long Distance Drivers*) are very well compensated for their work, and those dollars flow right through to big online spending habits. Not only do these kings and queens of the road have lots of opportunities to view traditional out-of-home signs as they drive through America, but they are much more likely to see digital displays than the average person … [Read more...]
Amusement Park Goers* are far more likely to view digital video display ads in more places than the average American, according to a new analysis from Scarborough. The consumer statistics also show that Amusement Park Goers are avid social media users, illustrating the important relationship between the two mediums. Amusement Park Goers View Digital Displays All the Time and … [Read more...]
In our last analysis of Social Newsies, U.S. adults who say social networking is very or somewhat important for finding news and current events account for one-quarter (25%) of the adult population. Social Newsies are significant to media brands and consumer product producers alike as their behavior can help businesses understand the future potential for social networking-based information and … [Read more...]
Americans enjoy the morning paper with their cornflakes, read magazines on a tablet device like an iPad or a Kindle, listen to NPR during the morning drive and catch headlines on an app on their smartphone. According to Scarborough, U.S. adults still engage in all of these news-seeking activities, but the rise of social media giants have given way to a new one: those who turn to Facebook, Twitter, … [Read more...]
It might seem obvious that consumers who use mobile devices to read newspapers have little interest in traditional, printed versions. But in actuality, more than 55 percent of all Mobile Newspaper Readers* absorb information in newspapers that roll off paper presses within an average weekday period. And they are nearly 10 percent more inclined to do so than American adults in … [Read more...]
Black Families are 29 percent more likely than the average U.S adult to own a Smartphone, and 13 percent more likely to own a tablet PC such as an iPad. That is the latest finding on the technology usage of Black Families from Scarborough’s market research. Black Families’ passion for technology nurtures their love of music and movies, as this consumer group is more likely than the national … [Read more...]
How has usage of media shifted as the country becomes more technologically savvy and socially inclined? In a new infographic, Scarborough illustrates the ways media consumption has evolved due to increased internet access, the narrowing of the age gap in usage across media platforms and the way geography influences media orientation. This infographic explains how these seismic shifts reflect an … [Read more...]
Guest Post, by Stacie deArmas Arbitron Inc. Radio is always there. Whether you are tuning in for sports scores, the latest hit song, or an update on your commute home, you can count on radio. Today, people are using a variety of electronic devices to connect to the world around them, but when it comes to emergency preparedness and information alerts nothing delivers like … [Read more...]
Consumers who viewed digital video displays during the past month are 18 percent more likely than the average person to use social media online or via a mobile device. In fact, 62 percent of Digital Video Display Viewers* utilize social media, versus 53 percent of all adults. Given its participation in the upcoming Digital Signage Expo in Las Vegas, Scarborough examined the relationship between … [Read more...]
