Nielsen Scarborough Top Ten: Film Fanatics

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Every year the Oscars brings out film buffs, fashionistas and critics to watch celebrities parade the red carpet in anticipation of bringing home one of the most coveted awards among their peers. Viewers at home have many reasons for watching as well, but even if for just the sheer entertainment value, it's hard not to get caught up in the fanfare and have a few favorites you are rooting for to … [Read more...]

Nielsen Scarborough Market Ranker – It’s Best in The Big Easy

It's Best in The Big Easy

New Orleans is best known for its history, cuisine, music and annual celebrations, most notably Mardi Gras.  But did you know that The Big Easy also ranks number one for many other behaviors and activities? To celebrate the kick-off of Mardi Gras, Nielsen Scarborough is highlighting the categories - including lifestyle, food, beverage, sports and retail - where New Orleans is the top ranked DMA … [Read more...]

Nielsen Scarborough Top Ten – Valentine’s Day

Valentine's Day - Singles

Valentine’s Day is quickly approaching, leaving singles across the country with little time to find their sweetheart.  Luckily, the weekend has arrived, giving singles plenty of opportunity to meet their potential match while they eat, play or shop.  To give singles some ideas on where they might find their love connection, Nielsen Scarborough ranked the top markets for single (never married) men … [Read more...]

It’s The Most Wonder “Bowl” Time Of The Year!

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To the millions of adults around the country, the holiday season means taking a break from school and work and spending time with loved ones.  It also signifies the college football season finale with some of the best, most exciting match-ups of the year. Bowl season is the last chance for college football fans to get their fill of collegiate pigskin before the season ends.  With sponsorship … [Read more...]

Giving Back On #GivingTuesday

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Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. #GivingTuesday harnesses the power of social media and the generosity of people around the world to bring about real change in their communities. It brings together the collective power of a unique blend of partners, nonprofits, civic … [Read more...]

Nielsen Scarborough Top 10 – Deal Seekers

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Good things come to those who wait.  And this is certainly true for the millions of Americans who wait each year until after Thanksgiving to tackle the task of holiday shopping.  Black Friday, Cyber Monday (and more recently, Small Business Saturday) have become synonymous with one thing: shopping deals!  So with the holiday shopping frenzy ready to kick off in a few days, and millions of adults … [Read more...]

Nielsen Scarborough Top 10 – Veterans Day

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On the 11th hour of the 11th day of the 11th month of 1918, major hostilities of World War I were formally ended and the Armistice with Germany went into effect.  To remember and honor all those who have served in the U.S. Armed Forces, each year on November 11th Americans across the country observe Veterans Day.  In honor of those who proudly and bravely serve this great country, Nielsen … [Read more...]

Building Loyalty Among Millennial Hotel Guests

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The meteoric rise of shared economy options in the hotel industry has intensified the efforts of  many hotel chains when it comes to gaining and retaining loyal guests.  According to Nielsen Scarborough, of the over 151 million U.S. adults who stayed at a hotel/motel last year, Millennials accounted for one-third (34%), or more than 52 million, of those overnight guests.  That’s over a million a … [Read more...]

Nielsen Scarborough Top 10: National Mammography Day

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National Mammography Day takes place on October 21, 2016.  The day serves as a reminder to all women that the best defense against breast cancer is early detection.  The American Cancer Society suggests that women who are at average risk of breast cancer should begin regular mammograms at age 45.  According to Nielsen Scarborough MARS, only slightly over half (54%) of women age 45 or older have … [Read more...]

Nielsen Scarborough Top 10: National Coffee Day

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Cappuccino, macchiato, café latte, flat white, long black, red eye, dead eye, Americano or espresso.  There’s no doubt Americans love their coffee, and the types of drinks and variety of beans can make any caffeinated-head swirl.  Each year, September 29th is recognized as National Coffee Day, a day Americans pay homage to that wondrous, little roasted bean that gives us our morning (or … [Read more...]

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