As the Back to School shopping season kicks off it’s important for retailers to understand who their customers are and how they shop. In this latest infographic Nielsen Scarborough examines shopping habits of “Busy Parents*”, parents with children under the age of 18 who agree “I am so busy, I often can’t finish everything I need to in a day”. These parents will be out in full-force this summer to purchase new supplies and clothing for the upcoming school year. Crafting an ideal customer experience for this group can be beneficial for a retailers as 84% agree that when they find a brand they like, they stick to it.
Source: Nielsen Scarborough USA+ 2015 Release 2 GfK/MRI Attitudinal Insights