Top Retail Trends to Improve the Customer Journey

Retail has undergone an omnichannel transformation into a true customer journey, consisting of many touch points on multiple platforms that drive brand engagement with every interaction. Each contact presents an opportunity to deepen the relationship with consumers and show that retailers are listening to the wants and needs of their customers while showing unique value of their brands. As … [Read more...]

Washington D.C., Austin, TX, and Portland, OR, Have a Healthy Outlook

As the leading cities for consumers who have a positive outlook on their health, Washington D.C., Austin, TX and Portland, OR, have some basic health factors in common. Their residents tend to be active and belong to gyms, and enjoy various forms of exercise – from jogging and swimming to yoga and soccer. But the ties that bind the top cities for Health Optimists* go beyond enjoying a good … [Read more...]

Sales Manager Toolkit: Securing Political Advertising Revenue

The 2012 election season is noted as the most expensive in history. What does this mean for the 2016 season and how will you secure your political advertising revenue? Advertisers and media planners/buyers use different media platforms to deliver messages – whether it’s TV, radio, online, out of home, print or email. Determining which platforms reach which voters is an ongoing discussion. As the … [Read more...]

Wine Drinkers Live The Connected Life

Recommended Pairing: Cabernet with Smartphone Whether it’s a crisp pinot grigio with an iPhone, or a smooth zinfandel with an Android, enjoying mobile devices with wine is the new popular pairing in the U.S., according to Nielsen Scarborough alcohol statistics for adults 21+. Smartphone and tablet ownership has soared among Wine Drinkers*, since 2012, increasing 390 percent during that time … [Read more...]

New Homeowners Spent $18 Billion on Home Improvements

New Homeowners Injected $18 Billion into the Home Improvement Retail Market During the Past Year New Homeowners – defined as those consumers who own their home but have lived there for three years or less – spent a total of $18 billion on home improvement projects during the past year. Nielsen Scarborough recently updated its 2013 analysis on the home improvement market. This year, remodeling … [Read more...]

PBS Member Support Spans Across Screens

PBS has educated and entertained generations of viewers, driving the public to give back with charity donations to show appreciation and keep PBS programs on air. PBS Members, defined as households that contributed $35 or more to PBS TV in the past year, are an affluent and educated group with growing mobile interests. Nine percent of the U.S. population are PBS Members. Since 2010, smartphone … [Read more...]

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