Nielsen Scarborough Market Ranker – Stress and Taxes

April is Stress Awareness Month.  A time when healthcare professionals across the United States join forces to increase public awareness about the causes and cures of modern day stress.  And it just so happens that tax season, one of the most stressful times of year, also coincides with the month of April. But taxes and stress do not always go hand in hand in all areas of the country. Nielsen … [Read more...]

Nielsen Scarborough Market Ranker – Winning In The Windy City

Last November the Chicago Cubs triumphantly beat the Cleveland Indians to win their first World Series title in over 100 years and end the longest World Series championship drought in history.  In addition to being the defending champions of Major League Baseball, Chicago is the top market for many other behaviors and activities.  As the Major League Baseball season kicks off this weekend, Nielsen … [Read more...]

Nielsen Scarborough Top 10: International Women’s Day

International Women’s Day takes place every year on March 8th.  This year’s theme of #BeBoldForChange is a call for action to help forge a more gender inclusive world.  It’s a perfect opportunity for women to volunteer their time and talents to support organizations focused on women’s issues such as income inequality, education, domestic abuse and equal rights.  Since change begins from the ground … [Read more...]

Nielsen Scarborough Market Ranker – It’s Best in The Big Easy

New Orleans is best known for its history, cuisine, music and annual celebrations, most notably Mardi Gras.  But did you know that The Big Easy also ranks number one for many other behaviors and activities? To celebrate the kick-off of Mardi Gras, Nielsen Scarborough is highlighting the categories - including lifestyle, food, beverage, sports and retail - where New Orleans is the top ranked DMA … [Read more...]

Nielsen Scarborough Top Ten – Valentine’s Day

Valentine’s Day is quickly approaching, leaving singles across the country with little time to find their sweetheart.  Luckily, the weekend has arrived, giving singles plenty of opportunity to meet their potential match while they eat, play or shop.  To give singles some ideas on where they might find their love connection, Nielsen Scarborough ranked the top markets for single (never married) men … [Read more...]

It’s The Most Wonder “Bowl” Time Of The Year!

To the millions of adults around the country, the holiday season means taking a break from school and work and spending time with loved ones.  It also signifies the college football season finale with some of the best, most exciting match-ups of the year. Bowl season is the last chance for college football fans to get their fill of collegiate pigskin before the season ends.  With sponsorship … [Read more...]

Nielsen Scarborough Top 10 – Deal Seekers

Good things come to those who wait.  And this is certainly true for the millions of Americans who wait each year until after Thanksgiving to tackle the task of holiday shopping.  Black Friday, Cyber Monday (and more recently, Small Business Saturday) have become synonymous with one thing: shopping deals!  So with the holiday shopping frenzy ready to kick off in a few days, and millions of adults … [Read more...]

Nielsen Scarborough Top 10 – Veterans Day

On the 11th hour of the 11th day of the 11th month of 1918, major hostilities of World War I were formally ended and the Armistice with Germany went into effect.  To remember and honor all those who have served in the U.S. Armed Forces, each year on November 11th Americans across the country observe Veterans Day.  In honor of those who proudly and bravely serve this great country, Nielsen … [Read more...]

Building Loyalty Among Millennial Hotel Guests

The meteoric rise of shared economy options in the hotel industry has intensified the efforts of  many hotel chains when it comes to gaining and retaining loyal guests.  According to Nielsen Scarborough, of the over 151 million U.S. adults who stayed at a hotel/motel last year, Millennials accounted for one-third (34%), or more than 52 million, of those overnight guests.  That’s over a million a … [Read more...]

Nielsen Scarborough Top 10: National Mammography Day

National Mammography Day takes place on October 21, 2016.  The day serves as a reminder to all women that the best defense against breast cancer is early detection.  The American Cancer Society suggests that women who are at average risk of breast cancer should begin regular mammograms at age 45.  According to Nielsen Scarborough MARS, only slightly over half (54%) of women age 45 or older have … [Read more...]

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