Media Habits Of The Single White Female Voter

While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet advertising/content, social media or digital video displays. This infographic highlights media habits of the Single … [Read more...]

Nielsen Scarborough Political Pairings E-Book

The changing media landscape has made it more challenging than ever for campaigns to get the right message to the right audience on the right platform.  Efficient and effective media planning and placement requires a customized approach especially for voter segments who promise to be key to the elections. Our Political Pairings e-book examines several voter segments in an effort to assist … [Read more...]

Nielsen Scarborough Top Ten Markets: Blood Pressure

May is National High Blood Pressure Education Month. High blood pressure (hypertension), is often referred to as the silent killer.  Millions of Americans suffer from hypertension, but many are often unaware they have the condition. According to Nielsen Scarborough MARS, nearly a quarter (23%) of US adults have been professionally diagnosed with high blood pressure. Fortunately, high blood … [Read more...]

Nielsen Scarborough Top Ten: Podcast Listeners And Financial Services

What do investments and podcasts have in common?  Both are seeking growth in a marketplace crowded with a multitude of choices. And since podcast audiences are more likely to live in households that invest and/or use financial services a great way to achieve a mutual boost is by honing in on key financial topics that will interest this invested audience.  Here are the top ten household … [Read more...]

The Prescription For Increasing Mobile Healthcare App Downloads

Smartphones and tablets have become essential tools for patient engagement with approximately 2.5 million Americans using their mobile device each month to obtain medical information.  Patients are increasingly leaving the doctor’s office with not only an Rx for a drug but a mobile app suggestion for service or information as well.   With thousands of choices in the marketplace, how can healthcare … [Read more...]

Nielsen Scarborough Top Ten Markets: Tequila

Cinco de Mayo commemorates the Mexican army’s unlikely victory against French imperialism at the Battle of Puebla.  And every May 5th, Americans across the country take the opportunity to celebrate Mexican culture and heritage with parades, mariachi music, food and yes, tequila. However, Americans don’t seem to need a special occasion to drink tequila as over 23 million Americans consumed the blue … [Read more...]

The Mother’s Day Gift Giving Guide for the New Mom

According to the National Retail Federation (NRF), Mother’s Day total spending in the United States is expected to reach $21.4 billion dollars in 2016.  For retailers to secure their share of Mother’s Day revenue they need to understand how to market to those purchasing gifts for the mom’s in their lives this year.  Life stages of children are an important factor to consider as purchasing the … [Read more...]

Spirits Are High But Wine Wins With Kentucky Derby Viewers

Fanfare around the mint julep, a bourbon based cocktail, has strong ties to the Kentucky Derby. In addition to the Churchill Downs, parties hosted on race day at bars and homes will most likely be serving up this signature drink. But is bourbon really the alcohol that resonates with Derby viewers of drinking age year round or is this liquor just a one trick pony to keep spirits high during what is … [Read more...]

Nielsen Scarborough Top Ten Markets: Grilling

Smell that? It’s the irresistible aroma of fresh meat and vegetables simmering over an open flame. With the arrival of spring, what better way to enjoy the warming temperatures and longer daylight hours than cooking a meal outside and enjoying the company of friends and family. Last year over 145 million Americans fired up their grills, and to kick off grilling season this year Nielsen Scarborough … [Read more...]

Printed Newspapers Bring Value in a Digital Age

Despite what you may have read in the, uh, newspaper, printed newspapers in the U.S. are far from dead and provide advertisers with large, upscale audiences. While the audience for newspaper media is shifting from print to digital, print still comprises more than half of the U.S. newspaper audience. Recently released data from Nielsen Scarborough USA+ shows that 51% of the newspaper audience … [Read more...]

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