Nielsen Scarborough Top Ten: Film Fanatics

PowerPoint Template 2007-2010

Every year the Oscars brings out film buffs, fashionistas and critics to watch celebrities parade the red carpet in anticipation of bringing home one of the most coveted awards among their peers. Viewers at home have many reasons for watching as well, but even if for just the sheer entertainment value, it's hard not to get caught up in the fanfare and have a few favorites you are rooting for to … [Read more...]

Nielsen Scarborough Sales Manager Toolkit: Highlight The Strength Of Newspaper’s Total Audience In Your Market

HEADLINE: BIGGEST BENEFIT WITHOUT PRODUCT NAME (Brandon Light 30

Even as the audiences for digital platforms continue to grow, readership of the printed newspaper is still strong.  In print and online, newspaper media remain an engaging and powerful way to reach consumers.  When showcasing newspaper readership in your market, it is important to illustrate the powerful role that print plays in the mix, while continuing to feature the key demographic and consumer … [Read more...]

Giving Back On #GivingTuesday

givingtuesgraph

Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. #GivingTuesday harnesses the power of social media and the generosity of people around the world to bring about real change in their communities. It brings together the collective power of a unique blend of partners, nonprofits, civic … [Read more...]

Media Habits Of The Hispanic Millennial Voter

hispanicvoterinfographic10-5

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and  make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach this key voter segment. This infographic highlights the media habits of the Hispanic … [Read more...]

Back To School Shopping: Reaching Busy Parents

btsaug8-1

As the Back to School shopping season kicks off it’s important for retailers to understand who their customers are and how they shop. In this latest infographic Nielsen Scarborough examines  shopping habits of  “Busy Parents*”, parents with children under the age of 18 who agree “I am so busy, I often can’t finish everything I need to in a day”. These parents will be out in full-force this summer … [Read more...]

Media Habits Of The African American Voter

AAinfographicpic

Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter.  But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African American Voter to show which media strategies might help encourage voting at the polls. … [Read more...]

Nielsen Scarborough Top Ten: Mobile Gamers

Mobilegaming

With the meteoric rise in smartphone and tablet ownership across the country, the variety and access of apps has become nearly endless.  This is particularly true among gaming apps.  Games, once only available on a traditional console, or historically played with a group of friends gathering around a board, are now at our fingertips and being played by millions of Americans wherever they go.  Each … [Read more...]

DIY Travelers: Cost Conscious, But Well-Traveled

Slide1

Now with summer officially underway, it’s travel time for many Americans.  While there’s no denying the convenience and expertise gained from using a travel agent, many Americans prefer to take the travel planning reigns themselves and go at it DIY-style.  According to Nielsen Scarborough, over 38 million adults in the U.S. classify as a DIY Traveler: they would rather book a trip over the … [Read more...]

Media Habits Of The Single White Female Voter

SWFpic

While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet advertising/content, social media or digital video displays. This infographic highlights media habits of the Single … [Read more...]

Nielsen Scarborough Political Pairings E-Book

ebookbold

The changing media landscape has made it more challenging than ever for campaigns to get the right message to the right audience on the right platform.  Efficient and effective media planning and placement requires a customized approach especially for voter segments who promise to be key to the elections. Our Political Pairings e-book examines several voter segments in an effort to assist … [Read more...]

Newslettersignup

 

 

By clicking on Submit, I agree to the Privacy Policy and Terms of Use.

 

 

By providing us with your contact information, you’re agreeing to receive newsletters from Nielsen Scarborough. But if you ever change your mind, you can unsubscribe by following the instructions within the email that you receive or at any time by clicking here.
x

contact us nobaar

address

 

 

X