Nielsen Scarborough Top Ten: New Home Buyers

With interest rates reaching historic lows over the past few years, many Americans were able to purchase homes at lower prices than in the past.  Whether these new home buyers* bought a home that was a fixer-upper or move-in ready, a new home purchase often leads to home improvements, both big and small.  Now that Spring has officially sprung, new home buyers across the country are planning their … [Read more...]

Nielsen Scarborough Market Ranker – NCAA Men’s Tournament

Now that Selection Sunday has come and gone, brackets are being filled out by college basketball fans and non-fans alike.  Bracketologists all have their preferred methods of choosing which team they think will advance, from analyzing an overall win/loss record, picking the team with the better mascot or even choosing based on team colors.  Villanova, Kansas, North Carolina and Gonzaga all nabbed … [Read more...]

Nielsen Scarborough Top Ten: Film Fanatics

Every year the Oscars brings out film buffs, fashionistas and critics to watch celebrities parade the red carpet in anticipation of bringing home one of the most coveted awards among their peers. Viewers at home have many reasons for watching as well, but even if for just the sheer entertainment value, it's hard not to get caught up in the fanfare and have a few favorites you are rooting for to … [Read more...]

Nielsen Scarborough Sales Manager Toolkit: Highlight The Strength Of Newspaper’s Total Audience In Your Market

Even as the audiences for digital platforms continue to grow, readership of the printed newspaper is still strong.  In print and online, newspaper media remain an engaging and powerful way to reach consumers.  When showcasing newspaper readership in your market, it is important to illustrate the powerful role that print plays in the mix, while continuing to feature the key demographic and consumer … [Read more...]

Giving Back On #GivingTuesday

Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. #GivingTuesday harnesses the power of social media and the generosity of people around the world to bring about real change in their communities. It brings together the collective power of a unique blend of partners, nonprofits, civic … [Read more...]

Media Habits Of The Hispanic Millennial Voter

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and  make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach this key voter segment. This infographic highlights the media habits of the Hispanic … [Read more...]

Back To School Shopping: Reaching Busy Parents

As the Back to School shopping season kicks off it’s important for retailers to understand who their customers are and how they shop. In this latest infographic Nielsen Scarborough examines  shopping habits of  “Busy Parents*”, parents with children under the age of 18 who agree “I am so busy, I often can’t finish everything I need to in a day”. These parents will be out in full-force this summer … [Read more...]

Media Habits Of The African American Voter

Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter.  But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African American Voter to show which media strategies might help encourage voting at the polls. … [Read more...]

Nielsen Scarborough Top Ten: Mobile Gamers

With the meteoric rise in smartphone and tablet ownership across the country, the variety and access of apps has become nearly endless.  This is particularly true among gaming apps.  Games, once only available on a traditional console, or historically played with a group of friends gathering around a board, are now at our fingertips and being played by millions of Americans wherever they go.  Each … [Read more...]

DIY Travelers: Cost Conscious, But Well-Traveled

Now with summer officially underway, it’s travel time for many Americans.  While there’s no denying the convenience and expertise gained from using a travel agent, many Americans prefer to take the travel planning reigns themselves and go at it DIY-style.  According to Nielsen Scarborough, over 38 million adults in the U.S. classify as a DIY Traveler: they would rather book a trip over the … [Read more...]

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