Infographic – Raise a Glass to Shaken & Stirred Millennials
How can you ensure your alcoholic beverage marketing plan will have a glass half-full outcome? In a new infographic, Scarborough reveals how to reach the 27 percent of U.S. adults age 21+ who are Shaken and Stirred Millennials - defined as adults age 21 to 34 who say they drink any alcohol. The infographic illustrates … [Read More...]
Salt Lake City is America’s Family Town
Salt Lake City might not be the largest market in the U.S. But in terms of family power, it just might be. Salt Lake City is the top local market for people who have four or more children in their household. Eight percent of Salt Lake City adults have four or more kids at home, versus three percent of the total U.S. … [Read More...]
Salt Lake City: Digital Habits and Mobile Behaviors
Salt Lake City is the top local market for Internet Users in the country. Eighty-six percent of adults in this local market went online during the past 30 days, versus 78 percent of total adults. Given this tech prowess, Scarborough profiled the Internet habits and mobile behaviors of Salt Lake City adults. The … [Read More...]
Long Distance Drivers Go the Distance with Online Spending
People who drive more than 200 miles a week (Long Distance Drivers*) are very well compensated for their work, and those dollars flow right through to big online spending habits. Not only do these kings and queens of the road have lots of opportunities to view traditional out-of-home signs as they drive through … [Read More...]
Digital Video Displays and Social Media Intersect at America’s Amusement Parks
Amusement Park Goers* are far more likely to view digital video display ads in more places than the average American, according to a new analysis from Scarborough. The consumer statistics also show that Amusement Park Goers are avid social media users, illustrating the important relationship between the two … [Read More...]
Announcing Our Newest Data Service, Scarborough Puerto Rico!
Scarborough is thrilled to announce the unveiling of our latest consumer data set, Scarborough Puerto Rico. Our first venture into the Puerto Rico market, Scarborough Puerto Rico will measure demographics, lifestyle activities, attitudes and media consumption patterns, as well as vital advertising categories such as … [Read More...]
