Welcome to Dialog, Scarborough’s Digital Publication

Dialog is your resource for insights into local markets and consumer trends, and a springboard for ideas and perspectives on reaching your target clientele. Dialog features original content from Scarborough thought leaders and is the ultimate tool for understanding how to reach American consumers in the markets in which they live. Below are a few featured articles. View all articles by going to the navigation tabs on the top of the page.

Nielsen Scarborough Market Ranker – Stress and Taxes

April is Stress Awareness Month.  A time when healthcare professionals across the United States join forces to increase public awareness about the causes and cures of modern day stress.  And it just so happens that tax season, one of the most stressful times of year, also coincides with the month of April. But taxes … [Read More...]

Nielsen Scarborough Market Ranker – Winning In The Windy City

Last November the Chicago Cubs triumphantly beat the Cleveland Indians to win their first World Series title in over 100 years and end the longest World Series championship drought in history.  In addition to being the defending champions of Major League Baseball, Chicago is the top market for many other behaviors and … [Read More...]

Nielsen Scarborough Top Ten: New Home Buyers

With interest rates reaching historic lows over the past few years, many Americans were able to purchase homes at lower prices than in the past.  Whether these new home buyers* bought a home that was a fixer-upper or move-in ready, a new home purchase often leads to home improvements, both big and small.  Now that … [Read More...]

Nielsen Scarborough Market Ranker – NCAA Men’s Tournament

Now that Selection Sunday has come and gone, brackets are being filled out by college basketball fans and non-fans alike.  Bracketologists all have their preferred methods of choosing which team they think will advance, from analyzing an overall win/loss record, picking the team with the better mascot or even choosing … [Read More...]

Nielsen Scarborough Top 10: International Women’s Day

International Women’s Day takes place every year on March 8th.  This year’s theme of #BeBoldForChange is a call for action to help forge a more gender inclusive world.  It’s a perfect opportunity for women to volunteer their time and talents to support organizations focused on women’s issues such as income inequality, … [Read More...]

Nielsen Scarborough Top Ten: Film Fanatics

Every year the Oscars brings out film buffs, fashionistas and critics to watch celebrities parade the red carpet in anticipation of bringing home one of the most coveted awards among their peers. Viewers at home have many reasons for watching as well, but even if for just the sheer entertainment value, it's hard not to … [Read More...]

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