Welcome to Dialog, Scarborough’s Digital Publication

Dialog is your resource for insights into local markets and consumer trends, and a springboard for ideas and perspectives on reaching your target clientele. Dialog features original content from Scarborough thought leaders and is the ultimate tool for understanding how to reach American consumers in the markets in which they live. Below are a few featured articles. View all articles by going to the navigation tabs on the top of the page.

Nielsen Scarborough Top Ten: Film Fanatics

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Every year the Oscars brings out film buffs, fashionistas and critics to watch celebrities parade the red carpet in anticipation of bringing home one of the most coveted awards among their peers. Viewers at home have many reasons for watching as well, but even if for just the sheer entertainment value, it's hard not to … [Read More...]

Nielsen Scarborough Market Ranker – It’s Best in The Big Easy

It's Best in The Big Easy

New Orleans is best known for its history, cuisine, music and annual celebrations, most notably Mardi Gras.  But did you know that The Big Easy also ranks number one for many other behaviors and activities? To celebrate the kick-off of Mardi Gras, Nielsen Scarborough is highlighting the categories - including … [Read More...]

Nielsen Scarborough Top Ten – Valentine’s Day

Valentine's Day - Singles

Valentine’s Day is quickly approaching, leaving singles across the country with little time to find their sweetheart.  Luckily, the weekend has arrived, giving singles plenty of opportunity to meet their potential match while they eat, play or shop.  To give singles some ideas on where they might find their love … [Read More...]

It’s The Most Wonder “Bowl” Time Of The Year!

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To the millions of adults around the country, the holiday season means taking a break from school and work and spending time with loved ones.  It also signifies the college football season finale with some of the best, most exciting match-ups of the year. Bowl season is the last chance for college football fans to get … [Read More...]

Giving Back On #GivingTuesday

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Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. #GivingTuesday harnesses the power of social media and the generosity of people around the world to bring about real change in their communities. It brings together … [Read More...]

Nielsen Scarborough Top 10 – Deal Seekers

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Good things come to those who wait.  And this is certainly true for the millions of Americans who wait each year until after Thanksgiving to tackle the task of holiday shopping.  Black Friday, Cyber Monday (and more recently, Small Business Saturday) have become synonymous with one thing: shopping deals!  So with the … [Read More...]

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