Welcome to Dialog, Scarborough’s Digital Publication

Dialog is your resource for insights into local markets and consumer trends, and a springboard for ideas and perspectives on reaching your target clientele. Dialog features original content from Scarborough thought leaders and is the ultimate tool for understanding how to reach American consumers in the markets in which they live. Below are a few featured articles. View all articles by going to the navigation tabs on the top of the page.

HIT A WINNER WITH ECO-FRIENDLY TENNIS FANS AT THIS YEAR’S U.S. OPEN

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The U.S. Open, the final grand slam major tournament of the year, is historically the highest attended and arguably most coveted event in professional tennis.  And this year, the stakes have only gotten higher, with the tournament offering the richest purse in tennis history, a whopping $46.3 million in total prize … [Read More...]

Top Ten: Fantasy Sports Podcasts Listeners

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The countdown is on for the 2016 NFL season which begins on Thursday, September 8th.   As football fans prepare to cheer on their favorite professional teams, many are also preparing to build their own fantasy leagues.  To build a winning fantasy team, armchair coaches must do their research and this season podcasters … [Read More...]

Young, Multicultural Consumers Fuel Online Retail Purchasing Growth In Key Categories

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Do you  remember the first item you ever purchased online?  Or when you made that purchase? Online retail sales now represents $373 billion dollars or 11% of total retail sales and are expected to increase to over $500 billion by 2020, according to a recent MediaPost.com article. Nielsen Scarborough examined online … [Read More...]

Skills-Based Volunteering Benefits Companies, Nonprofits and Employees

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Corporate volunteerism is a common component of many company's corporate social responsibility programs.  One of the most common forms of corporate volunteerism is skills-based volunteering (SBV), a service by individuals or groups that capitalizes on core business skills, experience or education to help nonprofits … [Read More...]

Back to School Shopping: What Retailers Need to Know About Busy Parents

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As the Back to School shopping season kicks off it’s important for retailers to understand who their customers are and how they shop in order to create a positive shopping experience.  Retailers need to understand that not all shoppers are alike and cater the customer experience toward specific shopping segments. … [Read More...]

Online Categories Achieving Generational Parity

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People don’t often think about how frequent they go online.  For most persons, it has become an integrated, necessary part of everyday life.  Today, 84% of adults access the internet monthly and while there is still a slightly younger age skew, we are drawing nearer to the time when there will be little difference … [Read More...]

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