Welcome to Dialog, Scarborough’s Digital Publication

Dialog is your resource for insights into local markets and consumer trends, and a springboard for ideas and perspectives on reaching your target clientele. Dialog features original content from Scarborough thought leaders and is the ultimate tool for understanding how to reach American consumers in the markets in which they live. Below are a few featured articles. View all articles by going to the navigation tabs on the top of the page.

Nielsen Scarborough Top Ten Markets: Blood Pressure


May is National High Blood Pressure Education Month. High blood pressure (hypertension), is often referred to as the silent killer.  Millions of Americans suffer from hypertension, but many are often unaware they have the condition. According to Nielsen Scarborough MARS, nearly a quarter (23%) of US adults have been … [Read More...]

Indianapolis 500 Delivers a Loyal, Patriotic Audience


As Memorial Day approaches many homes will hang their American flag to honor those who served and show gratitude towards our current armed forces. Memorial Day often means cookouts, the beginning of summer, and for many Americans, the Indianapolis 500. Nielsen Scarborough took a closer look at the Indianapolis 500 … [Read More...]

Nielsen Scarborough Top Ten: Podcast Listeners And Financial Services


What do investments and podcasts have in common?  Both are seeking growth in a marketplace crowded with a multitude of choices. And since podcast audiences are more likely to live in households that invest and/or use financial services a great way to achieve a mutual boost is by honing in on key financial topics that … [Read More...]

The Prescription For Increasing Mobile Healthcare App Downloads

Feature Image HealthappThumb

Smartphones and tablets have become essential tools for patient engagement with approximately 2.5 million Americans using their mobile device each month to obtain medical information.  Patients are increasingly leaving the doctor’s office with not only an Rx for a drug but a mobile app suggestion for service or … [Read More...]

Nielsen Scarborough Top Ten Markets: Tequila


Cinco de Mayo commemorates the Mexican army’s unlikely victory against French imperialism at the Battle of Puebla.  And every May 5th, Americans across the country take the opportunity to celebrate Mexican culture and heritage with parades, mariachi music, food and yes, tequila. However, Americans don’t seem to need a … [Read More...]

The Mother’s Day Gift Giving Guide for the New Mom


According to the National Retail Federation (NRF), Mother’s Day total spending in the United States is expected to reach $21.4 billion dollars in 2016.  For retailers to secure their share of Mother’s Day revenue they need to understand how to market to those purchasing gifts for the mom’s in their lives this year.  … [Read More...]




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