Welcome to Dialog, Scarborough’s Digital Publication

Dialog is your resource for insights into local markets and consumer trends, and a springboard for ideas and perspectives on reaching your target clientele. Dialog features original content from Scarborough thought leaders and is the ultimate tool for understanding how to reach American consumers in the markets in which they live. Below are a few featured articles. View all articles by going to the navigation tabs on the top of the page.

Giving Back On #GivingTuesday

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Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. #GivingTuesday harnesses the power of social media and the generosity of people around the world to bring about real change in their communities. It brings together … [Read More...]

Nielsen Scarborough Top 10 – Deal Seekers

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Good things come to those who wait.  And this is certainly true for the millions of Americans who wait each year until after Thanksgiving to tackle the task of holiday shopping.  Black Friday, Cyber Monday (and more recently, Small Business Saturday) have become synonymous with one thing: shopping deals!  So with the … [Read More...]

Nielsen Scarborough Top 10 – Veterans Day

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On the 11th hour of the 11th day of the 11th month of 1918, major hostilities of World War I were formally ended and the Armistice with Germany went into effect.  To remember and honor all those who have served in the U.S. Armed Forces, each year on November 11th Americans across the country observe Veterans Day.  In … [Read More...]

Building Loyalty Among Millennial Hotel Guests

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The meteoric rise of shared economy options in the hotel industry has intensified the efforts of  many hotel chains when it comes to gaining and retaining loyal guests.  According to Nielsen Scarborough, of the over 151 million U.S. adults who stayed at a hotel/motel last year, Millennials accounted for one-third … [Read More...]

Nielsen Scarborough Top 10: National Mammography Day

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National Mammography Day takes place on October 21, 2016.  The day serves as a reminder to all women that the best defense against breast cancer is early detection.  The American Cancer Society suggests that women who are at average risk of breast cancer should begin regular mammograms at age 45.  According to Nielsen … [Read More...]

The 12th Woman: College Football’s Avid Female Fans

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With the college football season underway, rivalries are taking place off the field among family, friends and coworkers.  The trash-talking, however, may not be isolated to men as one out of every three avid college football fans* are women.  Nielsen Scarborough analyzed the avid female college football fan to provide … [Read More...]

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