Welcome to Dialog, Scarborough’s Digital Publication

Dialog is your resource for insights into local markets and consumer trends, and a springboard for ideas and perspectives on reaching your target clientele. Dialog features original content from Scarborough thought leaders and is the ultimate tool for understanding how to reach American consumers in the markets in which they live. Below are a few featured articles. View all articles by going to the navigation tabs on the top of the page.

Creating the Perfect Combo: QSR And Location-Based Advertising

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The heavy saturation of the quick service restaurant (QSR) industry requires brands to be proactive and innovative when trying to attract customers.  Mobile advertising is a key way to reach customers who frequently visit their locations.  While many QSRs currently use geo-targeting to send mobile ads to potential … [Read More...]

Nielsen Scarborough Top Ten: Video Game System Ownership

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Back in July, Nielsen Scarborough acknowledged Video Games Day by ranking the Top 10 markets with the highest penetration of Mobile Gamers (those who played or downloaded games on their smartphone or tablet in the past 30 days).  Well, lucky gamers, you get to celebrate two separate gaming holidays!  That’s because … [Read More...]

What Motivates The Organic Mind?

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According to the Organic Trade Association, organic product sales reached $43 billion in 2015. With an increase of almost 11%, nearly 3 times the growth of the overall food market, the industry has experienced double digit growth for the past four years. More than 50 million, or 1 in 5 persons, regularly buy organic … [Read More...]

Hitting a “Media” Home Run With The Non-Collegiate White Male Voter

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Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong.   Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.  In this third article of our 2016 key voter … [Read More...]

HIT A WINNER WITH ECO-FRIENDLY TENNIS FANS AT THIS YEAR’S U.S. OPEN

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The U.S. Open, the final grand slam major tournament of the year, is historically the highest attended and arguably most coveted event in professional tennis.  And this year, the stakes have only gotten higher, with the tournament offering the richest purse in tennis history, a whopping $46.3 million in total prize … [Read More...]

Top Ten: Fantasy Sports Podcasts Listeners

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The countdown is on for the 2016 NFL season which begins on Thursday, September 8th.   As football fans prepare to cheer on their favorite professional teams, many are also preparing to build their own fantasy leagues.  To build a winning fantasy team, armchair coaches must do their research and this season podcasters … [Read More...]

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