Welcome to Dialog, Scarborough’s Digital Publication

Dialog is your resource for insights into local markets and consumer trends, and a springboard for ideas and perspectives on reaching your target clientele. Dialog features original content from Scarborough thought leaders and is the ultimate tool for understanding how to reach American consumers in the markets in which they live. Below are a few featured articles. View all articles by going to the navigation tabs on the top of the page.

Nielsen Scarborough Top 10: National Mammography Day


National Mammography Day takes place on October 21, 2016.  The day serves as a reminder to all women that the best defense against breast cancer is early detection.  The American Cancer Society suggests that women who are at average risk of breast cancer should begin regular mammograms at age 45.  According to Nielsen … [Read More...]

The 12th Woman: College Football’s Avid Female Fans


With the college football season underway, rivalries are taking place off the field among family, friends and coworkers.  The trash-talking, however, may not be isolated to men as one out of every three avid college football fans* are women.  Nielsen Scarborough analyzed the avid female college football fan to provide … [Read More...]

Hispanic Millennial Voters: Digitally Driven But Media Diverse


The number of Hispanic voters continues to grow.  Since the last presidential election their ranks have grown by nearly 3 million with Hispanic Millennial Voters making up a large proportion (40%) of the 19 million registered Latino voters.  Representing nearly 8 million of the registered voter population, the Hispanic … [Read More...]

Nielsen Scarborough Top 10: National Coffee Day


Cappuccino, macchiato, café latte, flat white, long black, red eye, dead eye, Americano or espresso.  There’s no doubt Americans love their coffee, and the types of drinks and variety of beans can make any caffeinated-head swirl.  Each year, September 29th is recognized as National Coffee Day, a day Americans pay … [Read More...]

Creating the Perfect Combo: QSR And Location-Based Advertising


The heavy saturation of the quick service restaurant (QSR) industry requires brands to be proactive and innovative when trying to attract customers.  Mobile advertising is a key way to reach customers who frequently visit their locations.  While many QSRs currently use geo-targeting to send mobile ads to potential … [Read More...]

Nielsen Scarborough Top Ten: Video Game System Ownership


Back in July, Nielsen Scarborough acknowledged Video Games Day by ranking the Top 10 markets with the highest penetration of Mobile Gamers (those who played or downloaded games on their smartphone or tablet in the past 30 days).  Well, lucky gamers, you get to celebrate two separate gaming holidays!  That’s because … [Read More...]




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