Welcome to Dialog, Scarborough’s Digital Publication

Dialog is your resource for insights into local markets and consumer trends, and a springboard for ideas and perspectives on reaching your target clientele. Dialog features original content from Scarborough thought leaders and is the ultimate tool for understanding how to reach American consumers in the markets in which they live. Below are a few featured articles. View all articles by going to the navigation tabs on the top of the page.

Nielsen Scarborough Top Ten – Iced Tea

National Iced Tea Day is celebrated annually on June 10th.  It's no surprise we have a day dedicated to this refreshing beverage as American's have a long history with tea.  Our history with this beverage goes back to the Boston Tea Party in 1773, one of this country’s most notable political protests.  On December 16th … [Read More...]

Nielsen Scarborough Top Ten – Mother’s Day

Buying a Mother’s Day present can be a difficult task.  Many retailers set up displays or run promotions for “gifts Mom will love”, but not all Moms are the same.  Taking Mom’s lifestyle characteristics into account when shopping for a gift is a great way to ensure you deliver the gift your Mom will most appreciate. … [Read More...]

Nielsen Scarborough Top Ten – Kentucky Derby

Break out the fancy hats, mint juleps and bourbon flavored everything, the greatest two minutes in sports is upon us.  The 143rd running of The Kentucky Derby takes place this Saturday, May 5th, at Churchill Downs in Louisville, Kentucky.  Nielsen Scarborough ranked the top ten DMAs where horse racing fans reside and … [Read More...]

Nielsen Scarborough Market Ranker – Stress and Taxes

April is Stress Awareness Month.  A time when healthcare professionals across the United States join forces to increase public awareness about the causes and cures of modern day stress.  And it just so happens that tax season, one of the most stressful times of year, also coincides with the month of April. But taxes … [Read More...]

Nielsen Scarborough Market Ranker – Winning In The Windy City

Last November the Chicago Cubs triumphantly beat the Cleveland Indians to win their first World Series title in over 100 years and end the longest World Series championship drought in history.  In addition to being the defending champions of Major League Baseball, Chicago is the top market for many other behaviors and … [Read More...]

Nielsen Scarborough Top Ten: New Home Buyers

With interest rates reaching historic lows over the past few years, many Americans were able to purchase homes at lower prices than in the past.  Whether these new home buyers* bought a home that was a fixer-upper or move-in ready, a new home purchase often leads to home improvements, both big and small.  Now that … [Read More...]

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